PowWow Wild Berry coneflower
Echinacea purpurea 'PowWow Wild Berry'. Family Asteraceae. Perennial.
Also called Echinacea purpurea 'PowWow Wild Berry', PowWow Wild Berry purple coneflower.
A compact, deciduous coneflower with deep rose-purple petals around raised orange-brown cones. Gardeners grow it for its long summer flowering, sturdy stems and value to pollinating insects; it suits small borders as well as prairie-style planting.



At a glance
- Sun
- Full sun is best; tolerates light shade, but flowers less and may lean.
- Water
- Water regularly during establishment. Once established, water deeply during prolonged dry spells; avoid persistently wet soil.
- Soil
- Well-drained loam, sandy loam or improved clay, with average fertility. Tolerates a range of soil pH levels; winter drainage is especially important.
- Height
- 1.5-2 ft (0.45-0.6 m)
- Spread
- 1-1.5 ft (0.3-0.45 m)
- Flowers
- Summer into early autumn; rich rose-purple petals surrounding a prominent orange-brown cone.
- Foliage
- Rough-textured, dark green, oval to lance-shaped leaves; lower leaves have longer stalks. Dies back in winter.
- Growth
- Moderate; usually forms a useful flowering clump in its first or second growing season.
- Care needed
- Low
The year at a glance
- Pollinators
- Drought tolerant
- Cold hardy
- Heat tolerant
- Wildlife
- Low allergen
| J | F | M | A | M | J | J | A | S | O | N | D | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Flowers | ||||||||||||
| Fruit | ||||||||||||
| Plant |
Northern hemisphere months. In Australia, shift them by six.
- Difficulty
- Easy
- Toughness
- Very tough
Will it suit your garden?
Pick your zone, country, light and whether you have pets.
Full sun is 6 or more hours of direct sun a day, part shade 3 to 6 hours, shade under 3.
How it grows
Planting day
1 ft (0.3 m)
After 1 year
1.2 ft (0.37 m)
After 2 years
1.5 ft (0.45 m)
After 3 years
1.7 ft (0.53 m)
full size
About 3 years to full size.
From a typical nursery size, at an average rate for this kind of plant. A rule of thumb, not a forecast.
Good to know
- Cats and dogs
- Safe
- Native to
- the US
- Growth rate
- Moderate
Care
Jobs through the year
- WaterApr–May, Sep, every 21 days
- Water established clumps only if soil is dry; water first-year plants more often.
- WaterJun–Aug, every 14 days
- Deep-water established plants during prolonged drought, allowing the surface to dry between waterings.
- MulchApr–May
- Apply a thin compost layer, keeping it away from the crown; avoid heavy feeding.
- PruneFeb–Mar
- Cut old stems close to ground level before fresh shoots develop.
- DeadheadJun–Aug, every 14 days
- Remove faded blooms if desired, leaving later seed heads for birds.
- DivideApr–May
- Divide only congested clumps whose flowering has declined.
- ProtectMar–May
- Protect emerging shoots from slugs and snails where damage occurs.
- ProtectJan–Feb, Nov–Dec
- Keep wet leaf litter off the crown and ensure winter water drains away.
- Water at soil level through the first growing season, allowing the surface to dry slightly between waterings.
- Plant with the crown at soil level in a position that does not collect winter water.
- Apply a thin layer of compost in spring; avoid heavy feeding, which encourages soft, floppy growth.
- Keep mulch clear of the crown, particularly in damp climates.
- Divide congested clumps in spring if flowering declines; routine annual division is unnecessary.
Pruning. Remove faded flower heads during summer if you want a tidier display, or leave them for seed-eating birds. Cut dead stems to just above ground level in late winter or early spring before new shoots lengthen.
Through the year
- Early spring
- Cut back last year's stems and check emerging shoots for slug damage.
- Spring
- Plant or divide clumps once the soil is workable; water well after planting.
- Late spring
- Apply a thin compost mulch, keeping it away from the crown.
- Summer
- Water new plants during dry weather and remove faded blooms if desired.
- Autumn
- Leave some seed heads standing for birds and winter structure.
- Winter
- Keep the crown free of wet leaf litter and check that water drains away.
In the garden
- Plant repeated groups near the front or middle of a sunny border for a steady rhythm of purple flowers.
- Combine with ornamental grasses and black-eyed Susans for a compact prairie-style planting.
- Pair with blue-flowered salvias and catmint for contrasting flower shapes and a long pollinator season.
- Use in a large container with drainage holes for a sunny patio; water more often than plants in the ground.
Garden styles it suits: Cottage garden, New perennial (prairie), Pollinator garden, Wildlife garden, Midwest prairie and Small-space.
Plant it with: Black-eyed Susan, Catmint, Perennial salvia, Prairie dropseed, Little bluestem and Blazing star.
Wildlife: The open, single flowers provide nectar and pollen for bees, butterflies and other insects. Seed heads feed seed-eating birds, particularly finches where they occur.
Problems to watch for
- Slugs and snails can eat emerging shoots: inspect young growth and use barriers, hand-picking or an approved iron-phosphate bait as directed.
- Crown or root rot in wet soil: improve drainage, keep mulch off the crown and replace badly rotted plants.
- Aster yellows causes green, distorted flowers and abnormal shoot growth: remove and dispose of affected plants; there is no cure.
- Powdery mildew can coat leaves in crowded plantings: allow airflow, water the soil rather than foliage and remove badly affected debris.
Safety
Not known to be toxic to cats, dogs, horses or people. Eating plant material may still cause mild stomach upset, and people sensitive to the daisy family may develop an allergic reaction.
Easily confused with
Pale purple coneflower (Echinacea pallida)
Usually taller, with much narrower, paler pink petals that hang steeply downward and narrower leaves.
Black-eyed Susan (Rudbeckia fulgida)
Has yellow rather than purple petals and a dark brown to nearly black central cone.
The name
Echinacea comes from the Greek word for hedgehog, referring to the prickly central cone, while purpurea means purple.
Propagation. Divide established clumps in spring to retain the parent plant's characteristics. This is a seed-raised cultivar, but seed collected in the garden may cross with other coneflowers and produce variable offspring; use seed sold under the cultivar name for greater consistency.
Checked against open data
- Accepted botanical name
- Echinacea purpurea
- In the US and Canada
- Native in the lower 48 states. Introduced in Canada.
- Native range
- Alabama, Arkansas, Colorado, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana and Michigan.
- Measured
- Soil pH 6.5 to 7.2. Average height 70 cm.
Sources: GBIF (CC BY 4.0), USDA PLANTS and Trefle (CC BY 4.0). The care and design notes are LandscapeGPT's own.
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