PowWow Wild Berry coneflower

Echinacea purpurea 'PowWow Wild Berry'. Family Asteraceae. Perennial.

Also called Echinacea purpurea 'PowWow Wild Berry', PowWow Wild Berry purple coneflower.

A compact, deciduous coneflower with deep rose-purple petals around raised orange-brown cones. Gardeners grow it for its long summer flowering, sturdy stems and value to pollinating insects; it suits small borders as well as prairie-style planting.

Hardiness

USDA zones 3a to 9b

UK hardiness: H5 (hardy, -10 to -15°C)

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Grows outdoors in the shaded zones. Select a zone to see what else grows there.

PowWow Wild Berry coneflower
Echinacea purpurea, the species.Photo: Sandy Wolkenberg
PowWow Wild Berry coneflower
Echinacea purpurea, the species.Photo: James St. John
PowWow Wild Berry coneflower
Echinacea purpurea, the species.Photo: an iNaturalist member

At a glance

Sun
Full sun is best; tolerates light shade, but flowers less and may lean.
Water
Water regularly during establishment. Once established, water deeply during prolonged dry spells; avoid persistently wet soil.
Soil
Well-drained loam, sandy loam or improved clay, with average fertility. Tolerates a range of soil pH levels; winter drainage is especially important.
Height
1.5-2 ft (0.45-0.6 m)
Spread
1-1.5 ft (0.3-0.45 m)
Flowers
Summer into early autumn; rich rose-purple petals surrounding a prominent orange-brown cone.
Foliage
Rough-textured, dark green, oval to lance-shaped leaves; lower leaves have longer stalks. Dies back in winter.
Growth
Moderate; usually forms a useful flowering clump in its first or second growing season.
Care needed
Low

The year at a glance

  • Pollinators
  • Drought tolerant
  • Cold hardy
  • Heat tolerant
  • Wildlife
  • Low allergen
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Flowers
Fruit
Plant

Northern hemisphere months. In Australia, shift them by six.

Difficulty
Easy
Toughness
Very tough

Will it suit your garden?

Pick your zone, country, light and whether you have pets.

Full sun is 6 or more hours of direct sun a day, part shade 3 to 6 hours, shade under 3.

How it grows

  1. Planting day

    1 ft (0.3 m)

  2. After 1 year

    1.2 ft (0.37 m)

  3. After 2 years

    1.5 ft (0.45 m)

  4. After 3 years

    1.7 ft (0.53 m)

    full size

About 3 years to full size.

From a typical nursery size, at an average rate for this kind of plant. A rule of thumb, not a forecast.

Good to know

Cats and dogs
Safe
Native to
the US
Growth rate
Moderate

Care

Jobs through the year

WaterApr–May, Sep, every 21 days
Water established clumps only if soil is dry; water first-year plants more often.
WaterJun–Aug, every 14 days
Deep-water established plants during prolonged drought, allowing the surface to dry between waterings.
MulchApr–May
Apply a thin compost layer, keeping it away from the crown; avoid heavy feeding.
PruneFeb–Mar
Cut old stems close to ground level before fresh shoots develop.
DeadheadJun–Aug, every 14 days
Remove faded blooms if desired, leaving later seed heads for birds.
DivideApr–May
Divide only congested clumps whose flowering has declined.
ProtectMar–May
Protect emerging shoots from slugs and snails where damage occurs.
ProtectJan–Feb, Nov–Dec
Keep wet leaf litter off the crown and ensure winter water drains away.
  • Water at soil level through the first growing season, allowing the surface to dry slightly between waterings.
  • Plant with the crown at soil level in a position that does not collect winter water.
  • Apply a thin layer of compost in spring; avoid heavy feeding, which encourages soft, floppy growth.
  • Keep mulch clear of the crown, particularly in damp climates.
  • Divide congested clumps in spring if flowering declines; routine annual division is unnecessary.

Pruning. Remove faded flower heads during summer if you want a tidier display, or leave them for seed-eating birds. Cut dead stems to just above ground level in late winter or early spring before new shoots lengthen.

Through the year

Early spring
Cut back last year's stems and check emerging shoots for slug damage.
Spring
Plant or divide clumps once the soil is workable; water well after planting.
Late spring
Apply a thin compost mulch, keeping it away from the crown.
Summer
Water new plants during dry weather and remove faded blooms if desired.
Autumn
Leave some seed heads standing for birds and winter structure.
Winter
Keep the crown free of wet leaf litter and check that water drains away.

In the garden

  • Plant repeated groups near the front or middle of a sunny border for a steady rhythm of purple flowers.
  • Combine with ornamental grasses and black-eyed Susans for a compact prairie-style planting.
  • Pair with blue-flowered salvias and catmint for contrasting flower shapes and a long pollinator season.
  • Use in a large container with drainage holes for a sunny patio; water more often than plants in the ground.

Garden styles it suits: Cottage garden, New perennial (prairie), Pollinator garden, Wildlife garden, Midwest prairie and Small-space.

Plant it with: Black-eyed Susan, Catmint, Perennial salvia, Prairie dropseed, Little bluestem and Blazing star.

Wildlife: The open, single flowers provide nectar and pollen for bees, butterflies and other insects. Seed heads feed seed-eating birds, particularly finches where they occur.

Problems to watch for

  • Slugs and snails can eat emerging shoots: inspect young growth and use barriers, hand-picking or an approved iron-phosphate bait as directed.
  • Crown or root rot in wet soil: improve drainage, keep mulch off the crown and replace badly rotted plants.
  • Aster yellows causes green, distorted flowers and abnormal shoot growth: remove and dispose of affected plants; there is no cure.
  • Powdery mildew can coat leaves in crowded plantings: allow airflow, water the soil rather than foliage and remove badly affected debris.

Safety

Not known to be toxic to cats, dogs, horses or people. Eating plant material may still cause mild stomach upset, and people sensitive to the daisy family may develop an allergic reaction.

Easily confused with

  • Pale purple coneflower (Echinacea pallida)

    Usually taller, with much narrower, paler pink petals that hang steeply downward and narrower leaves.

  • Black-eyed Susan (Rudbeckia fulgida)

    Has yellow rather than purple petals and a dark brown to nearly black central cone.

The name

Echinacea comes from the Greek word for hedgehog, referring to the prickly central cone, while purpurea means purple.

Propagation. Divide established clumps in spring to retain the parent plant's characteristics. This is a seed-raised cultivar, but seed collected in the garden may cross with other coneflowers and produce variable offspring; use seed sold under the cultivar name for greater consistency.

Checked against open data

Accepted botanical name
Echinacea purpurea
In the US and Canada
Native in the lower 48 states. Introduced in Canada.
Native range
Alabama, Arkansas, Colorado, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana and Michigan.
Measured
Soil pH 6.5 to 7.2. Average height 70 cm.

Sources: GBIF (CC BY 4.0), USDA PLANTS and Trefle (CC BY 4.0). The care and design notes are LandscapeGPT's own.

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